Pay per click allows you to quickly market your services and products to the world by purchasing keywords directly through search engines. (e.g. Google, Bing and Yahoo).
For pay per click, you need to create a unique account with each search engine to select the words you are willing to “pay for.” You can set your own budget by day, or week.
You will be billed by the search engine (e.g. Google) each time a user clicks on the keywords for which you have paid. In most cases, Pay Per Click advertising is the first three entries or far right entries that appear after a search is made. They are identified by shading.